The food industry is insanely clever when it comes to marketing. These days, it seems that if we just slap the world ‘healthy’ or ‘low fat’ on a bag of something, shoppers will automatically believe it’s good for them. Little do they realize there are consequences: by taking the fat out, something else has to be added in. And guess what? Quite often that something could be just as bad, if not worse, than the fat originally in that item.
But perhaps the smartest marketing tactic we’ve seen recently, comes from a manufacturer of a popular junk food that markets itself as nutritious. We won’t disclose what this item actually was, but we will share some of the details, as well as the truths:
– This item has as much Vitamin C as a cup of blueberries, but blueberries are relatively low in Vitamin C
– This item has as much iron as a cup of spinach, but spinach doesn’t have a lot of iron
– This item has as much fiber as a bowl of oatmeal, but oatmeal often isn’t very high in fiber
When things sound too good to be true, they almost always are but even so, we can’t stress enough how important it is to look beyond the brilliant marketing and really examine what it is we’re eating. Make small changes. Read nutrition labels. Talk to a Health Coach. There’s really no right or wrong answer here, because at the end of the day what matters is that you try, and try your best.
Eat healthy, be happy.